The Pitch is a 2-part competition focused on advertising and its associated disciplines. Students who participated at the competition receives hands-on experience by working at a Pittsburgh advertising agency on a real-world project with a local non-profit organization.
I went to Chemistry, one of the agencies participating and volunteering for the competition.
The client was Alia Musica.
I went to Chemistry, one of the agencies participating and volunteering for the competition.
The client was Alia Musica.
Although my team didn't win, it was a great experience. Below are the mockups I created for my team's prospective creative execution, poster designs.
Advertising objective
Alia Musica exemplifies a music art form that is boundary-pushing, experimental, and reactionary to the consistent world of classical music. Through our analysis based on the brand background, marketing challenges, and brand objectives that were presented, we have developed an advertising objective of increasing brand awareness, event attendance, and brand recognition. We will accomplish this through an array of methods including partnerships, promotions, and social efforts. We have broken the proposal into three main sections: Creative Proposal and Recommendations, Outreach/Promotions, and Digital/Social media.
Alia Musica exemplifies a music art form that is boundary-pushing, experimental, and reactionary to the consistent world of classical music. Through our analysis based on the brand background, marketing challenges, and brand objectives that were presented, we have developed an advertising objective of increasing brand awareness, event attendance, and brand recognition. We will accomplish this through an array of methods including partnerships, promotions, and social efforts. We have broken the proposal into three main sections: Creative Proposal and Recommendations, Outreach/Promotions, and Digital/Social media.
"Cultural Dischord"
Alia Musica presents “Culture Dischord” a collection of events designed to promote an intersection of forward-thinking cultural innovators. Alia Musica will partner with local art establishments, dance companies, and organizations. Collaborating with local chefs, artists, and mixologists, to create a culturally immersive environment that allows for varying expressions to exist in perfect harmony with each other.
Alia Musica presents “Culture Dischord” a collection of events designed to promote an intersection of forward-thinking cultural innovators. Alia Musica will partner with local art establishments, dance companies, and organizations. Collaborating with local chefs, artists, and mixologists, to create a culturally immersive environment that allows for varying expressions to exist in perfect harmony with each other.
Each individual graphic can be utilized for promotional uses for the “Cultural DisChord” advertising campaign through various methods including social media and print (posters, etc.). The QR Code on the bottom right can be scanned and directed to the webpage the webpage or any chosen link that specifies the three partnerships/events hosted. The bottom left corner features the Alia Musica logo and name. The modern and simple look of the icon and graphic elements will express the “Cultural DisChord” of the events that are in conjunction with Alia Musica.
*some of the information my team wrote on our final proposal to Alia Musica